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In this day and age, there are many ways to rent a vehicle. You could go to any global Enterprise counter to do this, or you could arrange a private rental using Turo. Before you begin selecting a rental car, however, you might be struggling to decide between these different rental services! 

Turo is a peer-to-peer rental platform, while Enterprise is a classic car rental agency. If you’re looking for a great deal or a unique car, Turo will be better suited to your needs. If you need a more standardized and global car rental agency, then Enterprise will be perfect for you. 

In this article, we’ll be comparing Turo car sharing and Enterprise car rental. In the first section, we’ll give you a brief overview of each rental service and how they differ. Once we’ve done this, we’ll compare specific aspects of each car rental company. This will allow you to choose the service best suited to your rental needs! 

Turo Vs. Enterprise: Which Is Better?  

There is a fundamental difference between Turo and Enterprise, despite both being car rental services. In order to understand which service is better for your rental needs, it’s important to first understand the core difference between these services. 

Enterprise is one of the largest and most well-known car rental companies in the world! When Enterprise was founded, the idea of leasing vehicles to consumers was still a new one. Today, Enterprise is a household name! 

Turo, on the other hand, is not a car rental agency per se. Instead, Turo is a peer-to-peer car rental marketplace. This means that private car owners can rent out their own vehicles using this intuitive platform. Turo has taken the notion of car rentals and adapted it for a modern age! 

Of course, the core difference between these two services is how they function. Enterprise is a company that owns and rents vehicles to consumers. With Turo, however, car owners rent out their vehicles to peers through the platform. 

To decide which of these car rental options are better for your needs, we’re going to be comparing various aspects. From availability to the overall value and every factor in-between, this is what you need to know about Turo and Enterprise 

Turo Vs. Enterprise: Regional Availability 

Turo is available in the United States, the United Kingdom, and certain Canadian provinces. Overall, there are more than 14 million users on Turo, with more than 450,000 vehicles available to rent on Turo. Enterprise, on the other hand, has more than 8000 rental counters across the world. 

If you’re living in the United States, the availability of these two services is highly on par. However, in terms of international availability, Enterprise has the upper hand here! Regardless of where you’re traveling, you’ll be able to rely on Enterprise for a rental!

Turo Vs. Enterprise: Car Selection

As we mentioned above, there are more than 450,000 cars to rent on Turo, which is comprised of more than 850 unique makes and models. Enterprise, on the other hand, has more than 600,000 rental cars currently in use. 

In terms of rental cars alone, Enterprise has more overall. However, Turo has more vehicles to rent over a smaller regional area. The vehicles listed on Turo are also generally more unique due to the nature of the rental service. If you want more control of your car selection, you’ll likely prefer Turo! 

Turo Vs. Enterprise: Rental Process

When making a booking on Turo, you just need to have an account on their official website. There will be specialized choices to choose from, like pet and smoking accommodations. With Enterprise, you’ll be able to book online or in person. To book one of their vehicles, you can visit a branch in person or use their website

When it comes down to the overall rental process, Enterprise has the upper hand due to their 8000 branches in 18 countries. However, in terms of booking online, these services are on par. However, Turo features more specialized accommodations than Enterprise. 

Turo Vs. Enterprise: Insurance Options

When booking a vehicle on Turo, you’ll be offered plenty of insurance options. Furthermore, Turo offers 24/7 roadside assistance for all bookings and insurance options. When renting through Enterprise, insurance options are split into different packages. Enterprises insurance packages include Damage Waiver, Personal Accident Insurance, Personal Effects Coverage, Supplemental Liability Protection, and Roadside Assistance Protection. 

Overall, Turo’s insurance packages offer more coverage. However, Enterprise allows users to customize this by choosing their insurance packages. In general, however, the features of these insurance options are the same. 

Turo Vs. Enterprise: Cancellation Policy

Turo allows users to modify their bookings online. However, should a Turo user wish to cancel a booking, they’ll be able to do this for free up to 24 hours before their scheduled pick-up time. After this, a fee may be incurred. Typically, a full refund is given. However, this can vary between different Turo renters. 

When an Enterprise user cancels a booking, they receive a full refund. However, a cancellation fee will apply. When bookings are canceled one or more days before the specified pick-up time, a $50 cancellation fee applies. For Enterprise bookings canceled less than 24 hours before the pick-up time, a $100 fee applies. 

Overall, Enterprise has a more standardized cancellation policy, despite charging a small cancellation fee. This is due to the global nature of their business. While Turo does not charge a cancellation fee, the amount refunded may depend on the specific renter on Turo.  

Turo Vs. Enterprise: Overall Value 

If you’re looking to find a great rental deal or a unique rental car, then Turo will offer you the best overall value. There are many great deals on this platform due to its peer-to-peer nature. The insurance options are also industry standard. With a simplified rental process that offers a lot of customizability, Turo is a great way to rent a car if it’s available to you. 

Enterprise, of course, is more accessible. With more than 8000 branches in 18 countries, Enterprise is a car rental brand you can trust. With this rental service, matters are more standardized. Enterprise users will be able to book online or in-person at one of their many global branches. This is great if you’re looking for a rental service you can use wherever you travel! 


When you need to rent a vehicle, both Turo and Enterprise will be able to help you out. Despite both being car rental businesses, they operate differently. Enterprise is a more traditional rental agency, while Turo is a peer-to-peer rental platform. Both of these are fantastic options. Ultimately, the service use depends on your needs!